The Media Guide of the American Paint Horse Association provides great information for stallion owners of any breed.  The Media Guide offers great information on who you are reaching both through print and online advertising.  Stallion owners know that if you want to get the top stud fees for your stallion and get the studbook full, you will need to promote your stallion where all of the mare owners are looking.

According to the Media Guide, the 2 out of 3 subscribers do horse related business on the Internet.  This accounts for 38% of the business that they do.  This can be compared to the various other equine associations in the country and in the world.  The American Quarter Horse Association offers online subscription of their publications and many more subscriptions are being sold in this manner.

You may be asking, “What does this have to do with my stallion promotion?”  Well, print advertising has long been the manner in which most stallion owners have advertised.  Print advertising has not become obsolete and most likely will not become obsolete, but there are ways that you can use print advertising to make your online advertising better. 

Begin by building your stallion a simple website.  Include numerous pictures and even video if you have it.  Include all the information that the potential customers of your stallion will need.  Include every detail that you can possibly think of about your stallion on the website.  Many stallion owners have even begun selling their services online and allowing mare owners to purchase semen through shopping cart systems on the website.  Whenever your mare is ready, you simply give them a call or shoot them an email and you have your semen on the way. 

After you have your stallion’s website designed and set-up, begin including the address on anything and everything that has your stallion’s name or picture on it.  This includes your print advertisements, flyers, posters, brochures and business cards.  The more you promote the more hits your website will get.  Stallion owners have received numerous emails and phone calls from advertising their stallions in this manner.  Four out of five mare owners are on the Internet and four out of five horse owners are on the Internet.  Horse owners are researching and shopping online more now than they ever have.

If you have weanlings and yearlings for sale, do not hesitate to post them for sale on the Internet; you never know who might be looking and who will not hesitate to buy a horse online.  This is becoming a more widely accepted way of doing business in the equine industry and savvy breeders will take advantage of all the new technology that will make their lives better.