Universal Sports TV and Universalsports.com will be broadcasting the 2010 Rolex Kentucky Three Day event. All FOUR days of the event will be available live on UniversalSports.com as a Pay Per View. Pay per View coverage will be made available in the United States, Canada, and Mexico.

Internet Broadcast Schedule:
April 22 (Dressage): 9AM-12PM ET; 1:00PM-4:00PM ET
April 23 (Dressage): 9AM-12PM ET; 1:00PM-4:00PM ET
April 24 (Cross Country): 9AM-12PM ET; 1:00PM-4:00PM ET
April 25 (Show Jump): 1:00PM- 2:30PM ET

Video on Demand: VOD (paid) will be posted in real time, which will allow the viewer to rewind to the beginning (but cannot fast forward)

TV Broadcast Schedule:
April 25 (Show Jump): 1:00PM- 2:30PM ET

Pricing:
April 22 Dressage $9.95 / day
April 23 Dressage $9.95 / day
April 24 Cross Country $14.95 / day
April 25 Show Jumping $9.95 / day
All Four Days / All inclusive package - $19.95

Pay Per View Set-up: You will be able to go online prior to the event date and pay for coverage. Probably sometime after April 15.

ROLEX KENTUCKY THREE-DAY EVENT
PRESENTED BY BRIDGESTONE
TO AIR LIVE ON UNIVERSAL SPORTS

LOS ANGELES – April 14, 2010 – Universal Sports is pleased to televise the Show Jumping segment of the Rolex Kentucky Three-Day Event presented by Bridgestone LIVE on Sunday, April 25, with network coverage beginning at 1 p.m. ET. The Rolex Kentucky Championships, part of the HSBC FEI Classics™ Series, will showcase the world's best horses and riders from eight countries together as they compete for $250,000 in prize money.

Universal Sports’ broadcast team of Tim Singer (play-by-play) and three-time Olympian and eventing trainer Jimmy Wofford (analyst) will call the action for the television broadcast.

Live, pay-per-view coverage of the Championships will be available at UniversalSports.com/Equestrian and will include Dressage (April 22–23), Cross Country (April 24) and Show Jumping (April 25) events. Full-length on-demand video, schedules, highlights, photos and recaps are also available on the website.

Live Coverage of Rolex Kentucky Three-Day Event Presented by Bridgestone on UniversalSports.com (All Times ET):

April 22 – Dressage ($9.95 / day)
9 A.M. – 4 P.M. ET (with 1 hour break)

April 23 – Dressage ($9.95 / day)
9 A.M. – 4 P.M. ET (with 1 hour break)

April 24 - Cross Country ($14.95 / day)
9 A.M. – 4 P.M. ET (with 1 hour break)

April 25 - Show Jumping ($9.95 / day)
1 – 2:30 P.M. ET

*Visit UniversalSports.com for more information on the event and pricing. An all-inclusive package for the entire Championships is available for $19.95. Online coverage is available to residents of the United States, Canada and Mexico.

The World Equestrian Games, also broadcast on Universal Sports from September 25–October 10, will be held at the Kentucky Horse Park, the first time that the equestrian sport's biggest event will be in the United States. The Games serve as the world championships for eight equestrian sports. Universal Sports will provide extensive additional coverage of the 2010 Games, including an encore broadcast of NBC’s existing 6½ hours of coverage, an additional 30 hours of coverage with at least 15 hours live, and live webcast of the entire 2010 Games.

ABOUT UNIVERSAL SPORTS: Universal Sports, a partnership between NBC Sports and InterMedia Partners, serves as the preeminent multiplatform destination for Olympic-related and lifestyle sports programming available on television and online. Universal Sports, available in 57 million homes, is in nine of the top 10 DMAs including New York, Los Angeles, Chicago, Philadelphia, Dallas-Fort Worth, San Francisco, Atlanta, Washington D.C., Houston, Seattle and Denver. Major world championship and Olympic qualifying events found on Universal Sports range from track and field, skiing, swimming, gymnastics, marathons and cycling, to volleyball, rowing, triathlon, fencing, speed skating and martial arts. UniversalSports.com delivers an immersive experience via live and on-demand competition coverage, as well as interaction with top athletes through blogs and in-depth access to Olympic sports news and information year round. For more information on the availability of the Universal Sports 24-hour television channel, please visit UniversalSports.tv.