Point Two reprimanded for misleading ads
Horse and Hound reports that Point Two has been reprimanded by the Advertising Standards Authority.
A few quotes:
'The photo accompanying the advert shows a child wearing only a Point Two jacket.'
'One advert claimed "the child's Point Two Air Jacket offers six times more protection than a BETA level 3 body protector".'
'The ASA said it had not seen "suitably robust evidence to support the claim" that the jacket was six times more effective. It ruled that the adverts must not appear again in their current forms.
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